Mike Isaac

Recent Posts by Mike Isaac

Foursquare’s Business Verification Service Checks You Out Before Checking You In

Foursquare launched a new online verification service on Tuesday, allowing businesses to sign up for the company’s partner toolkit — which includes real-time analytics and loyalty program options — faster than previously possible. For a one-time $10 fee, partners can verify that they are indeed a legitimate local business that potential customers can find on Foursquare and visit in meatspace. Before Tuesday’s launch, businesses were forced to verify themselves the old-school way — via snail mail.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google