Foursquare’s Business Verification Service Checks You Out Before Checking You In

Foursquare launched a new online verification service on Tuesday, allowing businesses to sign up for the company’s partner toolkit — which includes real-time analytics and loyalty program options — faster than previously possible. For a one-time $10 fee, partners can verify that they are indeed a legitimate local business that potential customers can find on Foursquare and visit in meatspace. Before Tuesday’s launch, businesses were forced to verify themselves the old-school way — via snail mail.