Peter Kafka

Recent Posts by Peter Kafka

How to Get Into YouTube’s Super-Exclusive Advertiser Event Tomorrow

So this is partly a white whine and partly a humblebrag. But really, it’s a public service message for the people who plan on coming to YouTube’s big, standing-room only advertiser showcase tomorrow in New York City: Find a printer.

Really! Because you’ll need to get to one between now and 6 pm Wednesday when the event kicks off, in order to… print out your invitation. See below:

I know what you’re thinking: It says you have to print this thing out. But you don’t really have to, right? Because you don’t need a paper ticket to get on an airplane these days. Surely the geniuses at Google — the guys who are making virtual reality glasses — could figure out how to check you in digitally to an ad event.

Right?

Nope, says a YouTube rep. Bring that paper. See you there!

(Shutterstock/Alice Day)


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google