Kara Swisher

Recent Posts by Kara Swisher

Viral Video: “The Newsroom” Is Reborn

Here’s a new trailer for HBO’s upcoming series “The Newsroom,” by famed Hollywood screenwriter Aaron Sorkin.

The series — by the man behind the hit television show “The West Wing” and the Facebook movie “The Social Network” — is set at a cable news channel under siege in the new-media age.

In other words, lots of hand-wringing over blogs and tweeting, along with the drama.

It looks tasty, and Walt Mossberg and I will be asking Sorkin about it at the 10th D: All Things Digital conference at the end of this month, where he will be appearing as a speaker.

Enjoy (I also included another trailer, that starts off the “Newsroom” series):


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web