Look, Men Shop Online, Too!
As it turns out, for males, the Internet is not just about fantasy football and porn.
A new report by digital marketing agency iProspect finds that millions of affluent men are using the Internet for research and shopping — and spending a boatload of money.
It has long been assumed that women are the dominant shoppers online, and that if you were to start a company, it should be aimed at the female wallet. Well, here’s some testosterone to shoot down that argument.
IProspect identified a population of 19 million men over the age of 18 who make at least $100,000 and are frequently shopping online.
More of the report’s findings:
- 40 percent of respondents are shopping online at least twice a week, and those who are shopping multiple times are spending in excess of $30,000 annually.
- Luxury menswear in particular is benefiting, and is growing at a rate of about 14 percent every year.
- 70 percent of men in this demographic research and buy online, as opposed to researching online and then purchasing in the store.
To put the market into perspective, here’s a pretty — albeit manly — infographic from iProspect: