YouTube Gets Jay-Z to Help Sell TV
This is the strategy that all of the big Web portals are suddenly employing. And they’re making a particularly big deal about it right now, because they’re all putting on fancy showcases for advertisers, modeled on the “upfront” presentations the TV guys put on every year.
YouTube’s was last night, at New York’s Beacon Theatre, and it was by far the most extravagant shindig of the bunch. (This included the post-event dinners, where YouTubers schmoozed advertisers at many of the city’s nicest restaurants: Ma Peche, Del Posto, A Voce, etc.)
If you didn’t go last night (you really did need a ticket), here’s the finale, via an unofficial shakycam grab. If you can’t pick this up from the clip, I can attest that the crowd really did get a huge kick out of this. Perhaps the YouTube folks will put up a fancier version later on:
And here’s a list of famous, semi-famous, or kinda-maybe-famous people that joined Jay-Z onstage:
(Image courtesy of Life and Times)