Mike Isaac

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J.P. Morgan Takes Victory Lap Sporting Facebook-Branded Swag

Winning is sweet. Especially when you’re underwriting one of the most hotly anticipated tech IPOs of the decade and stand to make hundreds of millions on it. And JPMorgan Chase wants to relish every last moment.

The firm went all out to celebrate Facebook’s forthcoming roadshow, which kicks off Monday, bedecking their New York offices with blue-and-white banners, flags with giant thumbs-up “Like” symbols, as well as assorted other Facebook-related booty to celebrate the occasion.

It was also, in part, to welcome Facebook management to the J.P. Morgan headquarters, as top Facebook execs are doing the rounds with each of the three lead underwriting firms — including Goldman Sachs and Morgan Stanley — to practice their pitch before doing it over and over with investors all across the country.

As CNBC captured on camera earlier Friday morning, Facebook CFO David Ebersman was escorted to his car by J.P. Morgan Vice Chairman James Lee and his colleagues, all of whom were clad in Facebook-themed track jackets, fully flying the company’s colors.

Among the other items J.P. Morganites created in celebration of Facebook’s visit: Paper coffee sleeves, banners hung across the firm’s lobby windows and baseball caps.

So far, no hoodies or flip-flops in sight — but Mark Zuckerberg has yet to arrive on the scene.

(Photo credit: ischafer/Instagram; Screenshot: CNBC)


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