Ina Fried

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LG Says Optimus L7 to Start Shipping This Month, at Least in Europe

Korea’s LG said Friday that the Optimus L7 phone introduced at Mobile World Congress will start shipping in Europe later this month.

The device will then head to Asia and beyond; no U.S. plans have been announced.

The L7 is at the upper end of a midrange line that LG is hoping will help the company regain some lost ground in the market.

“For consumers desiring high-end style and sophistication in a smartphone, LG Optimus L7 offers beauty and performance in one smart package,” LG mobile unit CEO Jong-seok Park said in a statement. “The L7 is a significant addition to our L-Series portfolio and we are confident that it’ll prove highly attractive to users. We expect it to be one of our most popular smartphones.”


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus