In U.S., Slightly More Women Than Men Are Using Smartphones
By now, we all know that about half of U.S. phone owners have smartphones, but what’s interesting is some new data on just who is more likely to be in the smartphone camp.
According to Nielsen, ethnic minorities were highly likely to have a smartphone, with Asian Americans leading the way at 67.3 percent opting for smartphones. Nearly three in five Hispanic mobile subscribers use a smartphone as do a majority fo African-American phone users.
By contrast, only 44.7 percent of white mobile phone subscribers have a smartphone.
Women were slightly more likely than men to have a smartphone, with 50.9 percent of women having a smartphone compared to 50.1 percent of men.
As for which smartphone people are using, recent trends continue as Android is the most commonly used operating system, running on 48.5 percent of smartphones, while the iPhone is the most commonly used smartphone model, at 32 percent of devices. RIM’s share of the U.S. smartphone market is down to 11.6 percent. Microsoft made up 5.8 percent of smartphone users in the U.S, but the old Windows Mobile accounted for more than twice as much of that than did Windows Phone 7 devices.