Your Smartphone as Superman: 86 Percent Use Phones for “Just-in-Time” Situations
Many mobile phone owners use their devices for non-urgent purposes like gaming (an addiction to Draw Something doesn’t qualify as urgent). But a huge chunk of U.S. consumers are using their cellphones and smartphones for more pressing needs — something Pew Internet Research is calling the “just-in-time” phenomenon.
A new Pew survey of more than 2,200 U.S. adults shows that 70 percent of all cellphone owners and 86 percent of smartphone owners say they’ve used their phones in the past 30 days to access immediate information, solve a problem or get help in an emergency.
The fact that cellphones and smartphones are being used as need-it-now devices really isn’t that surprising, since they put the world’s trove of information in our pockets. What’s more interesting is how those situations are categorized — something the mobile ad industry might want to pay heed to.
The majority of those surveyed — 41 percent — say they’ve used their phones for the basic task of coordinating meetings or get-togethers.
That outweighs the number of people who say they’ve used their phones to look up a restaurant (30 percent), check sports scores (23 percent) and get transit information (20 percent).
Less than one-fifth of those surveyed said they’ve used their phone in an emergency situation in the past 30 days, which is probably a good thing.
Another interesting tidbit: Despite the fact that slightly more women than men now own smartphones, as my AllThingsD colleague Ina Fried reports, men who own mobile phones are more likely than women to look up information during an argument. Some 31 percent of men admit to doing this, compared with 22 percent of women.
Could this be because women are less likely to experience memory loss? Just saying …
(Image courtesy of Flickr/Brenderous)