Kara Swisher

Recent Posts by Kara Swisher

Meet the Man I Call “The Hair”: The Video Stylings of Yahoo’s Newest CEO Ross Levinsohn

Over the many years I have covered Yahoo’s expected new interim CEO Ross Levinsohn, I have done several video interviews with him.

And, for my own amusement, I also have nicknamed him “The Hair,” due to his very impressive mane.

We’ll see how impressive the longtime digital media exec will be now that Levinsohn has become the latest head of the Silicon Valley Internet giant.

His job is only interim for now, but in selecting him, the Yahoo board is opting for a more media-centric approach.

Among his claims to fame: He was president of News Corp.’s Fox Interactive Media, where he bought the then-soaring Myspace social networking site. Levinsohn managed to get Google to fork over more than double its price in advertising guarantees and luckily left the company before it went off the rails.

He was also an exec at AltaVista, an early search pioneer, and was head of content and development at CBS Sportsline. Levinsohn also dabbled in investing at Fuse Capital, with current News Corp. digital head Jon Miller focused on digital media and communications companies.

When he was at Fuse, ironically, Levinsohn and Miller were also raised as possible board members by Carl Icahn, who has conducting a different proxy fight against Yahoo.

In the latest fighting, at least, Levinsohn appears the victor.

To assess him, here are two videos I did with him — one in 2007 when he was at Fuse and one from last year at our D: All Things Digital conference (I ask about his hair-care product at the very end).

I also added a recent mockumentary video that Levinsohn for Yahoo’s recent Newfront media presentations in New York, which is pretty funny (and, in Carol Bartz channeling, Levinson curses at the end!):


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I’m a giant vat of creative juices.

— David Pogue on why he’s joining Yahoo