Nokia Hopes Pair of Cheap Phones Will Help Regain Some Ground in Emerging Markets
Aiming to bolster its position in low-end devices, Nokia on Tuesday offered up two new phones for emerging markets.
The Nokia 110 and 112 are both dual-SIM, 1.8-inch-screen phones that offer basic Internet access as well as connections to Facebook and Twitter and a collection of bundled games from Electronic Arts. Compression technology can help cut data use by as much as 90 percent, Nokia said.
“Today’s mobile phone users want a quick internet experience that allows them to discover great content and share it with their friends — but without being held back by high data costs,” Executive VP Mary McDowell said in a statement.
The 110 is priced at 35 euros and is set to ship this quarter, while the 112 is estimated to sell for 38 euros and is due to ship next quarter.
While Nokia’s woes in the smartphone market have been well documented, the company has also been losing ground in the lower-end feature-phone market — a key source of company profits.