Online Retro Clothing Shop ModCloth Closes $25 Million in Funding

ModCloth, an online retailer focused on retro-looking woman’s apparel, has raised $25 million in funding. The round was led by Norwest Venture Partners, with Accel Partners also participating. The capital will help expand the site’s “Be the Buyer” program, which allows customers to vote on items they’d like to see produced. The San Francisco-based company, which was founded by high school sweethearts Eric Koger and Susan Gregg Koger, has 300 employees.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus