Bonnie Cha

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Sony Expands Vaio E, S Series Laptop Family

Lenovo isn’t the only company updating its line of laptops today. Sony is also getting in on the action, with the announcement of two new Vaio E series models and an update to its Vaio S series.

Due out this summer, the Vaio E Series 15 and 17 laptops offer revamped designs and technology to speed boot-up times after the computer has been in sleep mode. The new models join the previously announced Vaio E Series 14, but bring with them the option of larger displays — the Vaio E Series 15 sports a 15.5-inch screen; the Series 17 has a 17.3-inch screen.

The laptops feature a wraparound design with rounded corners, and will be available in white, black or silver. Each of the new models has a large trackpad; some include a backlit keyboard.

A feature called Rapid Wake + Eco promises to have your laptop up and running in seconds after it has gone into sleep mode. The Vaio E Series 15 and 17 also offer a built-in Webcam and technology to boost speaker volume. If you want to watch movies from your laptop, there’s an option to add a Blu-ray disc drive.

In general, the E Series is designed for everyday tasks and is built with families and students in mind, so if you’re looking for something a little more portable and powerful, Sony’s Vaio S Series would be a better fit — and it just so happens that there are two new members in that family, too.

The Vaio S Series 15 and 17 laptops offer a 13.3-inch display and a 15.5-inch display, respectively, and are made from lightweight materials including magnesium, aluminum and carbon fiber. The Series 15 weighs less than 4.4 pounds, and also has the benefit of an HD display with wide viewing angles.

A smaller size doesn’t mean less power, though, as both the S Series 15 and 17 will get a boost from the latest processor from Intel, called Ivy Bridge. Sony will also offer optional accessories, such as a docking station and an extended battery.

Like the E Series, the S Series models are expected to ship this summer, but pricing and specific release dates for all the laptops have not been announced at this time. Current E Series models run in the $500 to $600 range, while laptops in the S Series cost between $725 and $1,500.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google