GM Doesn’t Like Old Media, Either
Earlier this week, GM said it wouldn’t buy any more Facebook ads. Today’s news: It’s not buying any Super Bowl ads, either.
As The Wall Street Journal points out, this isn’t the first time the carmaker has taken a pass on the game — it also bowed out in 2009.
But the news adds some context to the earlier Facebook news. GM is overhauling all of its ad spending plans, so if you’re a Facebook bull you might find the carmaker’s high-profile sub easier to stomach.