In Its First Acquisition as a Public Company, Facebook Buys Social Gifting App Karma
The app is designed to help Facebook users find reasons to give one another gifts, identifying birthdays and special occasions.
It’s an acquisition, not an “acqhire.” So, interestingly enough, the service will stay up and functioning, Karma said on its company blog. As Karma put it, “The service that Karma provides will continue to operate in full force.”
Facebook makes acquisitions all the time, but it’s rare that it keeps the service up and running afterward. Instagram is the only previous example. Some services like FriendFeed are still alive, but only in maintenance mode.
It’s also yet another mobile acquisition, coming directly after the acquisitions of Glancee and Lightbox. As many have pointed out, Facebook has a weak mobile experience; it seems the company is wasting no time in beefing it up.
“We’ve been really impressed with the Karma team and all they accomplished in such a short time,” a Facebook spokesperson told AllThingsD in a statement. “This acquisition combines Karma’s passion and innovative mobile app with Facebook’s platform to help people connect and share in new and meaningful ways.”
Snapped up relatively quickly after being founded in June of last year by the creators of Tapjoy, Karma’s background is well-pedigreed; the app was funded by Kleiner Perkins, Obvious Corporation, Sequoia Capital and Felicis Ventures.