Bonnie Cha

Recent Posts by Bonnie Cha

Sprint Looks to Lure New Customers With iPhone 4S Promotion

If you’re looking to leave Verizon after the carrier’s recent suggestion of limiting existing unlimited data plans, Sprint would be happy to have you, and even has an enticing offer to make you switch.

For a limited time, customers can bring their iPhones, regardless of carrier, to any Sprint store and receive $100 off the purchase of an iPhone 4S with the activation of a new line (upgrades are not included in this promotion).

New customers can receive their discount in two ways. You can either reserve the smartphone online and receive an instant $100 discount when you pick it up in the store and bring in your old iPhone, or you can purchase the phone online and then fill out a trade-in form to receive a credit to your account.

More than the discount, though, it may be Sprint’s unlimited data plans that attract new customers. Just this week, a Verizon executive suggested that subscribers who have existing unlimited data plans might not be able to keep them if they decide to upgrade their phone once the carrier’s new shared data plans arrive later this summer. Meanwhile, Sprint gives existing and new customers unlimited access to data on their smartphones.

Sprint’s iPhone 4S promotion begins today for a limited time, but the carrier did not reveal when the offer will end.

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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald