The Facebook Effect: Zynga Trading at All-Time Low

Following Facebook’s initial trade on the Nasdaq, Zynga’s stock tanked, hitting an all-time low. The social game maker, which makes up 15 percent of Facebook’s revenue, did not benefit from the company’s public offering. In early trading this morning, Zynga’s shares fell 13.30 percent, or $1.10 apiece, to a new low of $7.17. Zynga went public in December at $10 a share.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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