Peter Kafka

Recent Posts by Peter Kafka

“Lazy Sunday 2”: “Saturday Night Live” Revives Big Media’s First Viral Video

“Lazy Sunday” is more than six years old. You kind of have to give the “Saturday Night Live” people credit for not remaking it earlier.

But here it is: See, Andy Samberg and Chris Parnell are older, healthier, and they go to Broadway shows, not movie matinees. But they’re still rapping about Rachel McAdams.

The best line, of course, is Samberg’s shout-out to Google — a reminder that he’s still waiting for a “fxxxing YouTube check” for the first “Lazy Sunday,” which NBC doesn’t allow on the video site anymore.

But Samberg’s other viral videos are all proudly displayed on a YouTube channel. And while the clip helped build YouTube into a powerhouse that sold to Google for $1.6 billion, it also helped revive SNL and build Samberg’s career. So everybody did just fine.

And here’s the original (which on NBC’s SNL page, at least, came bundled with an ad for… “Sister Act”).


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer