StyleSaint Secures $1.5M to Create Pinterest With an E-Commerce Twist
StyleSaint has raised $1.5 million in seed financing from General Catalyst, Andreessen Horowitz and Crosscut Ventures.
The company is the latest start-up to go after the content-sharing craze, fueled by Pinterest, which allows its members to “pin” images, videos and other objects to their pinboard.
In the same way, StyleSaint allows users to publish and share digital collages of clothing and apparel and to create “tear sheets,” using industry lingo. The collages are formed by pulling together photos and stories from around the Web.
What sets StyleStaint apart from Pinterest and other pure-play content-sharing sites is that this fall it will start designing and manufacturing its very own apparel brand based on the user-generated collections.
StyleSaint officially launched today at TechCrunch Disrupt in New York, but AllThingsD has the details on its funding round, which closed last year.
The company was founded by Allison Beal, who says she’s been obsessed with making “tear sheets” and “style books” since the age of 13. The other co-founders are CEO Brian Garrett, a veteran entrepreneur in the Los Angeles area, and Brian Weitman, who will be the company’s manufacturing partner and is the CEO of STC/QST and president of WTS Los Angeles, which produces Mary-Kate and Ashley Olsen’s runway collection among other clothing lines.
Since Pinterest hit it big, raising $100 million at a $1.5 billion valuation, other sites have conveniently been claiming that they are like Pinterest but with an e-commerce twist.
Pinterest doesn’t actually sell anything directly to consumers, but it is widely known for driving major traffic to e-commerce sites. Other sites like OpenSky are trying to create the same sense of community by selling items that are sourced and shared by celebrities and other experts who add an editorial and recommendation-driven component to the site.
Joining StyleSaint’s advisory board is Brian Lee, founder of ShoeDazzle; Kate Ciepluch, former creative director of Shopbop; Irene Au, Google’s head of global design; Jimmy Yaffe, co-CEO of Fuel M+C; Brett Brewer, co-founder of Intermix Media; and Soraya Darabi, co-founder of Foodspotting.
Here’s a glimpse into the company’s style via its promo video: