Facebook Casino Game Launches, Backed by Myspace’s Tom Anderson and Reality-TV Star Brody Jenner
RocketFrog is the latest company to bet on casino-style games on Facebook as online gambling becomes more of a reality.
The Los Angeles-based company has not raised institutional funding yet, but is backed by its founders along with Brody Jenner, stepbrother to Kim Kardashian and son of Olympic decathlete Bruce Jenner (see right).
Jenner has already been busy hyping RocketFrog on his official Facebook fan page, which has more than 58,000 likes, by asking fans to join him in poker tournaments for the chance to win $5 Amazon gift cards.
Additionally, the company said that Myspace founder Tom Anderson will join RocketFrog’s advisory board.
Besides its star-studded alliances, the company’s free-to-play Facebook game stands apart from other casino-based games because it allows players to win a variety of prizes, ranging from movie tickets to music, food and more.
Games include blackjack, slots, roulette, deuces wild and video poker, and prizes during the game’s first month include brands such as Creative Recreation, Steve Angello of Swedish House Mafia, Young and Reckless, World of Dance, Abbey Dawn by Avril Lavigne and Paul Oakenfold.
Many companies are scrambling to gain large casino audiences on Facebook now that it appears that online gambling will become legal in the U.S.
Late last year, the Department of Justice issued a new interpretation of the Wire Act of 1961. Under the new ruling, it interprets the act as only outlawing betting on sporting events — not all events and contests. With that clarification in place, it will now be up to each state to pass legislation outlining operating procedures.
A few companies, such as IGT, Zynga and Caesars Interactive, have already started to get ready and a few states have already passed laws.
RocketFrog’s founder Brett Calapp was previously the CEO and co-founder of Centaurus Games, a subscription-based gaming network that sold to PartyGaming in 2010. He was also the president of the Ultimate Blackjack Tour, an international gambling tour, online game network and hit television show on CBS.