Sidecar App Helps People Share When They’re Already on a Call
Amid all the recent innovation around mobile applications for social networking, playing games and taking pictures, some of the core phone functionality might be due for a refresh.
What’s nice about Sidecar is that it allows all those items to be shared after a normal phone call is already happening.
This is the kind of functionality that would probably seem more natural within the native dialing experience than within an application, but a start-up has to start somewhere.
So instead of being in the middle of a phone conversation, and then switching tasks to the address book to look up someone’s phone number and reading it out loud, a Sidecar user can tap on the big “contact” button, scroll to the right number, and send it directly to the person on the line.
As for its video feature — which helps users stream live video into an existing call — Sidecar has actually filed for a trademark on the phrase “See What I See.” As you might guess, the focus is to show what’s in front of the caller, unlike something like Apple’s FaceTime, which defaults to iOS devices’ front-facing camera.
The Sidecar app has a simple — you might even say rudimentary — interface. It works best when one Sidecar user calls another. Sidecar users can dial out to nonusers over Wi-Fi, and for free within the U.S. and Canada.
Founded by former RealNetworks execs Rob Glaser and Rob Williams, Sidecar was previously a social video service called SocialEyes. Funnily enough, when it launched last year, I faulted the company for its lack of mobile support.