Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Oracle Buys Social Media and Customer Engagement Player Vitrue

Oracle said today that it will acquire Vitrue, a privately held social media engagement platform company, based in Atlanta. The company manages more than 1.3 billion social interactions across more than 500 brands. Its customers include McDonald’s, NBC, Yahoo and Ikea. Financial terms are not being disclosed, but a report on TechCrunch has pegged the price at $300 million.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work