Bazaarvoice Acquires PowerReviews for $152 Million in Cash and Stock

Austin-based Bazaarvoice has agreed to acquire its close competitor PowerReviews for roughly $151.9 million in cash and stock. According to the terms, Bazaarvoice will pay $31 million in cash and the remainder in stock. Both companies develop technology that help retailers interact with consumers. In particular, PowerReviews was focused on managing and hosting product review sections for e-commerce sites.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work