Bazaarvoice Acquires PowerReviews for $152 Million in Cash and Stock

Austin-based Bazaarvoice has agreed to acquire its close competitor PowerReviews for roughly $151.9 million in cash and stock. According to the terms, Bazaarvoice will pay $31 million in cash and the remainder in stock. Both companies develop technology that help retailers interact with consumers. In particular, PowerReviews was focused on managing and hosting product review sections for e-commerce sites.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google