Bazaarvoice Acquires PowerReviews for $152 Million in Cash and Stock

Austin-based Bazaarvoice has agreed to acquire its close competitor PowerReviews for roughly $151.9 million in cash and stock. According to the terms, Bazaarvoice will pay $31 million in cash and the remainder in stock. Both companies develop technology that help retailers interact with consumers. In particular, PowerReviews was focused on managing and hosting product review sections for e-commerce sites.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald