Grockit’s New Web-Based Teaching Product Makes Learning Look Pretty
Social learning start-up Grockit launched Learnist on Thursday, a stand-alone product separate from Grockit’s flagship online collaborative test preparation service.
Learnist builds on Grockit’s social teaching concept while adding another element that company founder Farb Nivi claims is crucial: The visual element.
Think of Learnist as something of a mashup between Pinterest and Wikipedia. Users find content from across the Web — videos, news stories, music, Soundcloud links and what have you — and post it to a personal board that other users can follow. It’s ideal, Nivi says, for teachers who want to curate multimedia lessons for students to follow, though without the feel of a stodgy, traditional lesson plan.
Grockit has already garnered a following, attracting more than a million users through its test prep service product alone. But the user pool for online test prep is only so large. With Grockit’s wiki-like Learnist product, the company hopes to spread its reach far beyond the cramming crowd. Facebook integration, which the product indeed has, will only help to further the cause.
Naturally, iPad and iPhone apps are in the works, to be expected in the coming weeks.