Peter Kafka

Recent Posts by Peter Kafka

Twitter Signs Up Pepsi for Big Music Promotion

Here’s another big brand signing up for Twitter’s ambitious media plan: Pepsi will work with the service for a series of promotions that will involve free music downloads, livestreaming concerts and music listings “curated” by the service’s users.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle