Peter Kafka

Recent Posts by Peter Kafka

Twitter Signs Up Pepsi for Big Music Promotion

Here’s another big brand signing up for Twitter’s ambitious media plan: Pepsi will work with the service for a series of promotions that will involve free music downloads, livestreaming concerts and music listings “curated” by the service’s users.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”