Cartera Commerce Raises $12.2 Million In Growth Equity Round

Card-linked marketing start-up Cartera Commerce announced on Tuesday that it raised $12.2 million in growth equity investment, adding to the more than $30 million the company has raised in previous venture funding rounds. The most recent round was led by Comvest Group, and includes funds from previous investors such as Dace Ventures and Flybridge Capital. Cartera’s is the largest card-linked ad network, targeting offers to consumers based on credit card holders’ shopping habits.