Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Oracle Acquires Social Monitoring Company Collective Intellect

Software giant Oracle said today that it has reached a deal to acquire Boulder, Colo.-based Collective Intellect, a company that has built a cloud-based social analytics platform. Its customers include Hasbro, CBS and Dole. Oracle said it will integrate Collective’s technology with its own social platforms to help companies create better marketing campaigns. Financial terms were not disclosed.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus