Peter Kafka

Recent Posts by Peter Kafka

More Money for Facebook Marketing: Shoutlet Raises $15 Million From FTV

It’s a good time to run a company that helps marketers use Facebook. Oracle and Salesforce.com just dropped some $1.1 billion on two of them in the last couple weeks. And investors are pouring money into other firms that make similar pitches.

For instance: Madison, Wis.-based Shoutlet, which offers a suite of social marketing tools, has raised a $15 million C round from FTV Capital, bringing its funding total to $24 million.

Shoutlet CEO Jason Weaver won’t disclose sales numbers, but says he has more than 400 customers who use his company to build and manage marketing campaigns on Facebook, Twitter and now Pinterest. Facebook campaigns account for about 75 percent of the company’s business, he says.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work