Peter Kafka

Recent Posts by Peter Kafka

More Money for Facebook Marketing: Shoutlet Raises $15 Million From FTV

It’s a good time to run a company that helps marketers use Facebook. Oracle and Salesforce.com just dropped some $1.1 billion on two of them in the last couple weeks. And investors are pouring money into other firms that make similar pitches.

For instance: Madison, Wis.-based Shoutlet, which offers a suite of social marketing tools, has raised a $15 million C round from FTV Capital, bringing its funding total to $24 million.

Shoutlet CEO Jason Weaver won’t disclose sales numbers, but says he has more than 400 customers who use his company to build and manage marketing campaigns on Facebook, Twitter and now Pinterest. Facebook campaigns account for about 75 percent of the company’s business, he says.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik