Dish Chief: TV Needs to Change
Dish Network Corp. Chairman Charlie Ergen said a new ad-skipping feature that has infuriated major broadcast TV networks is a “competitively necessary” response to the explosion of cheap Internet video. That Web video threatens the pay-TV ecosystem, he added, and it is partly caused by the TV networks themselves.
In a rare interview, Mr. Ergen for the first time explained publicly his rationale for introducing the ad-skipping service called Auto Hop last month. The reclusive satellite TV pioneer said the broadcast networks, several of which have sued Dish over the ad-skipping feature and have refused to run Dish ads promoting a Dish digital video recorder, have been “more emotional than realistic.”
