Mike Isaac

Recent Posts by Mike Isaac

Nearly Half of Online U.S. Seniors Are on Facebook

Of the 20 million United States senior citizens who are online, nearly half have a Facebook account, according to a recent report from Forrester Research. Other online activities — shopping, single-player games and browsing photos — hover around 50 percent. But email use is the clear winner, with 91 percent of those 65 and older using it.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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