Nearly a Quarter of Smartphone Users Are Also Tablet Users
This according to new research from comScore, which finds that nearly a quarter of all U.S. smartphone owners possess a tablet as well. In fact, tablet adoption among smartphone users is exploding. During the three-month period ending this April, some 23.6 percent of U.S. smartphone owners also reported using a tablet. That’s more than double the number that claimed to do so during the same period last year. Not a surprising metric, by any means. But nice to see it quantified.
And what of tablet usage among feature-phone owners? It remains relatively low — though it, too, is charting extraordinary growth.
During the three-month period ended in April, 10.4 percent of feature-phone owners reported using a tablet. During the same period a year prior? Just 2.3 percent.
Those are significant spikes among both smartphone and feature-phone owners, and they clearly demonstrate that tablet adoption is surging — dramatically. And to think people once predicted that the iPad would flop.
(Tablet photo by Galvin)