Nearly a Quarter of Smartphone Users Are Also Tablet Users

The iPad debuted in April of 2010, creating a viable market for tablets in the U.S. and elsewhere. Now, just two years later, that market has reached critical mass.

This according to new research from comScore, which finds that nearly a quarter of all U.S. smartphone owners possess a tablet as well. In fact, tablet adoption among smartphone users is exploding. During the three-month period ending this April, some 23.6 percent of U.S. smartphone owners also reported using a tablet. That’s more than double the number that claimed to do so during the same period last year. Not a surprising metric, by any means. But nice to see it quantified.

And what of tablet usage among feature-phone owners? It remains relatively low — though it, too, is charting extraordinary growth.

During the three-month period ended in April, 10.4 percent of feature-phone owners reported using a tablet. During the same period a year prior? Just 2.3 percent.

Those are significant spikes among both smartphone and feature-phone owners, and they clearly demonstrate that tablet adoption is surging — dramatically. And to think people once predicted that the iPad would flop.

(Tablet photo by Galvin)