Maveron Deposits $8 Million Into Mobile Wallet Company Lemon

Palo Alto, Calif.-based Lemon has raised $8 million in a first round of capital to pay for the launch of its new smartphone wallet. Maveron led the round, with Draper Fisher Jurvetson and The Social+Capital Partnership also participating. The app allows users to take a photo of all of their cards in their wallet, so they can be retrieved later, using a four-digit code. The wallet also organizes receipts, so people can manage their finances. The company was founded in part by Wences Casares in 2011.


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Moore’s Law means that more and more things can be done practically for free, if only it weren’t for those people who want to be paid. People are the flies in Moore’s Law’s ointment. When machines get incredibly cheap to run, people seem correspondingly expensive.

— From Jaron Lanier’s new book, “Who Owns the Future?” excerpted on Wired.com

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