Maveron Deposits $8 Million Into Mobile Wallet Company Lemon

Palo Alto, Calif.-based Lemon has raised $8 million in a first round of capital to pay for the launch of its new smartphone wallet. Maveron led the round, with Draper Fisher Jurvetson and The Social+Capital Partnership also participating. The app allows users to take a photo of all of their cards in their wallet, so they can be retrieved later, using a four-digit code. The wallet also organizes receipts, so people can manage their finances. The company was founded in part by Wences Casares in 2011.


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work