NaturalMotion Lands $11 Million to Build Better-Looking Mobile Games

London-based NaturalMotion Games, known for making mobile games with high-end graphics, has raised $11 million from Benchmark Capital. One of the company’s hit titles, My Horse, challenges players to virtually care for realistic-looking horses. NaturalMotion has also opened up a U.S. headquarters in San Francisco, where it will be hiring aggressively. Benchmark’s General Partner Mitch Lasky is joining the company’s board.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer