John Paczkowski

Recent Posts by John Paczkowski

Apple Putting More Chips Into Reno

For Apple, Reno, Nev., has long been a nice little tax haven. But the company may soon increase its infrastructure interests (and token employee count) there.

Apple today confirmed it is considering Reno as the site of its next data center.

“We hope to build Apple’s next data center in Reno to support Apple’s iTunes Store, App Store and incredibly popular iCloud services,” Apple spokeswoman Kristin Huguet told AllThingsD. “If approved, this project would expand our presence in Nevada and create hundreds of construction jobs over the next year, plus permanent jobs at the data center which will add to our existing total of nearly 400 employees in the state.”

According to the Reno Gazette-Journal, which first reported Apple’s interest in Reno, the company is mulling a $1 billion investment in the region over 10 years that would include not just the data center, but a business and purchasing facility as well.

If the deal is approved, Apple could break ground on a new data center as soon as August. Once it’s finished and online, the company will have major data facilities in Newark, Calif.; Maiden, N.C., and soon Prineville, Ore., as well.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web