Mike Isaac

Recent Posts by Mike Isaac

Kred Hops on the Influence Rewards Bandwagon

Social analytics platform Kred announced a rewards program on Tuesday, allowing brands to target and send free gifts to different users based on their online social network influence. The new program comes on the heels of competitor Klout’s similar “perks” initiative. Kred rewards launched with five partners, with plans to expand further in the coming weeks.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer