Ina Fried

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Low-End Chipmaker MediaTek Hits Dual-Core Milestone

MediaTek, the Taiwanese chipmaker best known for its inexpensive chips for smartphones says it is ready with its first dual-core processor.

While names like Qualcomm, Texas Instruments and Nvidia are the ones most often associated with Android devices, MediaTek has been a leader in the lowest end of the Android market. All told, the company shipped 550 million phone chipsets last year.

The new chips, MediaTek says pave the way for dual-core smartphones that can sell for $200 and below, unsubsidized.

The new chip is currently being designed into various phones, MediaTek said, with the first models due to start shipping in the third quarter.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus