Ina Fried

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BlueStacks Latest Program Marries Android and the Mac

BlueStacks, a start-up that has focused on bringing Android apps onto Windows computers, says it is now ready to do the same for the Mac.

The company is using a mock wedding at Google’s I/O conference to mark the launch of an early “public alpha” version of its Android-on-Mac software. In an invitation to reporters, BlueStacks said the two were to be joined in a ceremony at 5:30 pm PT on Wednesday, just outside the Moscone convention center. The stated attire was “hoodie casual.”

“People are spending a lot of time on their smartphones and want the same experience on all devices.” BlueStacks CEO Rosen Sharma said in a statement ahead of the nuptials.

Google to the left, Apple to the right

“By bringing Android Apps to Mac we are breaking open the Apple ecosystem, which has traditionally been closed,” Sharma said. “Also, Android is struggling because of a lack of tablet applications. Developers now have an incentive to build hi-­res apps to work on the resolutions like retina displays on the new Mac, for example.”

Among the developers working with BlueStacks is HandyGames.

“We love to try new things and see what sticks,” HandyGames CEO Markus Kassulke said in a statement. “Working with BlueStacks on the PC version has gotten us a boatload of new discovery for Clouds & Sheep and our other apps. Mac users are even bigger spenders, so we’re especially happy to have our apps available to them.”

The faux wedding had all the trimmings from champagne and cake to musicians. There was even a dead ringer for Apple CEO Tim Cook to give away the bride.

The wedding cake, surrounded by a string quartet


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