Ina Fried

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Qualcomm Tries to Bring Its Uplinq Conference Back to Developer Roots

Google’s I/O isn’t the only conference aiming for developer attention this week.

Several hundred miles to the south of San Francisco, chipmaker Qualcomm is holding its annual Uplinq event in its hometown of San Diego.

The event started with a hackathon competition on Tuesday, with the main conference starting on Wednesday. In recent years, Uplinq has featured a lot of talks from big phone makers. This year, many of the speeches are from the heads of up-and-coming software firms, such as Lookout CEO John Hering and Box CEO Aaron Levie.

“It’s really more about trying to refocus the show and get it back to its developer roots,” Qualcomm’s Rob Chandhok said in an interview.

Of course, the company could probably snag a few more developer eyeballs, were it not competing with Google.


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