Mike Isaac

Recent Posts by Mike Isaac

Courting Brands and Developers, Foursquare Unveils Connected Apps Platform

Continuing its push toward becoming a social discovery engine for local places of interest, Foursquare announced on Thursday a developer preview of its connected apps platform. The move essentially allows third-party apps to offer suggestions based on user check-ins; Foodspotting, for example, suggests dishes to order at restaurants, while Path and Instagram integrate better photo sharing.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web