Ina Fried

Recent Posts by Ina Fried

Microsoft Writing Off Nearly All of the $6.3 Billion It Paid for aQuantive

Image via ARENA Creative

Microsoft said on Monday that it is taking a $6.2 billion non-cash charge to account for its disappointing 2007 acquisition of Internet advertising firm aQuantive.

That’s a huge charge — but even more significant when one considers what Microsoft paid for aQuantive: $6.3 billion.

“While the aQuantive acquisition continues to provide tools for Microsoft’s online advertising efforts, the acquisition did not accelerate growth to the degree anticipated, contributing to the write down,” Microsoft said in a statement.

Microsoft noted that its Bing market share has been growing as has the amount of revenue it gets per search. Nonetheless, Microsoft said that “while the Online Services Division business has been improving, the company’s expectations for future growth and profitability are lower than previous estimates.”


Latest Video

View all videos »

Search »

When AllThingsD began, we told readers we were aiming to present a fusion of new-media timeliness and energy with old-media standards for quality and ethics. And we hope you agree that we’ve done that.

— Kara Swisher and Walt Mossberg, in their farewell D post