Mike Isaac

Recent Posts by Mike Isaac

Sony Acquires Cloud-Gaming Company Gaikai for $380 Million

Sony Computer Entertainment announced on Monday that it would acquire cloud-based gaming company Gaikai Inc. for roughly $380 million. The move into the cloud business marks a significant shift for SCE, a company best known for its PlayStation console gaming systems. Sony plans to establish its own cloud-based gaming service as a result of the acquisition.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web