Facebook, GM Talk New Friendship
General Motors Co. and Facebook Inc. are in talks to bring the auto maker back as a paid advertiser, two months after a high-profile falling out, people close to both companies said.
GM’s global marketing chief, Joel Ewanick, dealt the social networking company an embarrassing blow when he said in May that paid ads on the website had little impact on consumers’ car purchases. He said GM would stop placing paid ads there, days before Facebook’s initial public offering.
