Facebook to Track App Usage to Target Ads

Facebook Inc. plans to launch a new type of mobile advertising that will target ads based on the apps that consumers use, in an effort to boost mobile revenue and find a way to make money off the millions of websites that connect to the social network.

The Menlo Park, Calif., social network plans to later this month offer developers and advertisers the ability to place ads for apps directly in a users’ News Feed on their mobile devices, whether the consumer has noted an interest in that company or not, said people familiar with the company’s plans.

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