Ina Fried

Recent Posts by Ina Fried

Samsung’s Galaxy S III Ads Show Phone’s Strengths (And the Weakness of Those Strengths)

Samsung has released a bunch of new ads for its flagship Galaxy S III smartphones.


Understandably, the commercials play up one of the phone’s strong areas — its sharing abilities. Indeed, the Galaxy S III has a host of features designed to seamlessly share photos and other content.

One of the commercials shows a group of people taking picture after picture with different phones and cameras, a familiar scenario these days. By contrast, a second group of Galaxy S III owners takes one shot that instantly appears on all of their phones.

But that’s also the problem: The photo-sharing feature, like other of the Galaxy S III’s key sharing abilities, only works if all parties involved have a Galaxy S III.

And while the Galaxy S III will be offered at all the major phone carriers (and some of the Tier 2 players), it’s not like one is likely to have a circle of friends that don’t include any iPhones — or other Android devices.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik