HuffPost Prepares for Video Launch

As the Huffington Post prepares for an Aug. 13 launch of its full-day online video network, it is hoping to tap a fast-growing advertising market by offering marketers something akin to sports naming rights in addition to traditional online video ads.

The new network, whose launch comes shortly after Huffington Post started a digital magazine, is the most ambitious expansion by the website since it was acquired by AOL Inc. last year. HuffPost Live, whose main studio will be in New York, will run 12 hours every weekday, with highlights after hours and on weekends. Huffington Post’s editor in chief Arianna Huffington has hired a 100-person newsroom for the network, including veterans from ABC, CNN and al-Jazeera English.

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