Ina Fried

Recent Posts by Ina Fried

Smartphone Users More Likely to Vote for Obama, Survey Claims

Images: Obama, Official White House Photo by Pete Souza; Romney, Maria Dryfhout / Shutterstock.com

While most polls show the presidential race to be a toss-up between Mitt Romney and Barack Obama, a recent survey of smartphone owners finds those with an iPhone or Android device are more likely to support the incumbent.

The survey, sponsored by mobile marketing and advertising firm Velti, finds that 49 percent of Android and iPhone owners would vote for Obama if the election were held today, compared to 31 percent who said they would vote for Romney.

The survey was conducted online last week by Harris Interactive, which polled 800 smartphone owners.

Velti, naturally, is making the case that smartphone owners represent a distinct demographic group worthy of unique outreach efforts.

“We are just beginning to see a more strategic use of this platform, such as Mitt Romney’s iAd campaign, and believe that others will follow suit,” Velti CMO Krishna Subramanian said in a statement.


Latest Video

View all videos »

Search »

There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google