Ina Fried

Recent Posts by Ina Fried

Moving Beyond Angry Birds, Rovio Releases Amazing Alex

Finnish game maker Rovio on Thursday released Amazing Alex, a physics game that will test the company’s ability to expand beyond its core Angry Birds franchise and justify its sky-high valuation.

The title is available now for iPhone, iPad and Android, and is coming soon to PCs, Macs and Windows Phones.

Amazing Alex has some 35 different interactive objects that game players can cause to bang into one another to create a single device to move among more than 100 levels. Fans can also create and upload their own level.

In an interview with AllThingsD earlier this year, Rovio CEO Mikael Hed said that the company would release at least one non-Angry Birds title this year, even as it worked hard to leverage its popular avians.

There have been more than one billion downloads of Angry Birds titles to date.

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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google