Peter Kafka

Recent Posts by Peter Kafka

David Karp Does Not Want to Compete With You

The last thing we want to do is compete with someone. That’s for bankers.

Tumblr founder David Karp, profiled in the New York Times magazine this week. Topic: Tumblr’s semi-reluctant embrace of banker-friendly ideas like ads.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web