In Age of Twitter, NBC Rewrites Olympic Playbook

In NBC’s Rockefeller Center headquarters, workers were hustling Friday to transform the “Saturday Night Live” sound stage into a command center for coverage of the 2012 Olympics Games.

Much of this is familiar territory for America’s No. 3 network. NBC has broadcast nearly all the summer games to the U.S. audience since the Tokyo Olympics in 1964, making it one of the network’s crucial franchises.

Read the rest of this post on the original site »


Must-Reads from other Web sites

Brian Morrissey

The Price of Original Content

Kevin Poulsen

Strongbox and Aaron Swartz

Harry McCracken

The Tragic Beauty of Google+

Willy Staley

The Thrill of Visiting Japan … And Thinking You’re in Ireland

About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.

We also solicit original full-length posts and accept some unsolicited submissions.

Voices is edited by Beth Callaghan.